Luxury Brand Strategy · Storytelling · Experiences

A luxury brand management professional in the making, with a foundation in hospitality and a focus on brand strategy, storytelling, and experiential design.
Currently pursuing my MFA in Luxury and Brand Management at SCAD, I approach projects with a balance of analytical thinking, creative exploration, and an understanding of consumer behavior. My work explores how brands can translate their identities into thoughtful strategies, engaging environments, and meaningful consumer experiences.
More about me
I'm an MFA Luxury and Brand Management student at the Savannah College of Art and Design in Atlanta, originally from Mumbai.
Before SCAD, I did my bachelor's in hospitality in Mumbai. It taught me how much the small details of service shape the way people feel about a brand, and that is what I look for in my work now.
My projects cover brand strategy, consumer behaviour, retail design, trend forecasting and campaign development.
Curious by nature
Thoughtful by design
Driven by meaningful connections





Positioning, STP, SWOT and the 4Ps.
Consumer behaviour and trend forecasting.
Concepts, launch plans, influencer and PR strategy.
Retail and hospitality, from my hotel background.
MFA Luxury and Brand Management, focused on strategic, research-led branding and design.
Bachelor's in Hospitality: customer experience, operations and service management.
Higher secondary in Commerce: business, finance and economics.
Creativity, communication and a global perspective.